While the useful and tasty items included are cool, the real start here are the slogans and comments. This must have been a truly exciting project for everyone involved! I took a few photos for your entertainment...
The box came in a very strong black bag with a warning label "Open in case of Armageddon" and below it "Radiation dampening and RF-shielded bag. In case of emergency, bag may be inflated and used as a floatation device."
The box was labeled for the "Apocalypse" and sealed extra tight...
The dramatic dark colors, "scientific" fonts and extra features such as the aluminum panel all gave us second thoughts as to whether we might actually need this in a few days!!
A close-up of the contents... whisky (with a note to remember that the bottle is "portable"), rope (not to be used too close to the whiskey), duct tape with a "not edible" warning label, soap - to keep it clean, anti-rad pills (i.e. tic tacs), a glow stick which can also be used for light during surgical procedures, a chocolate bar that provides an aphrodisiac if needed, and a box of matches to burn the chocolate wrapper and prevent any zombies from following the smell. I can't forget the coffee labeled "Stay awake, stay alive!" and lastly, the white flag to wave, in the event you need to surrender!
In the event you aren't sure of what qualifies as "Armageddon", there is a graphic-list of possible scenarios...
Hands down the BEST and most creative I've seen so far! Kudos to the amazing designers of Hexanine!
*bonus for all of you marketing and brand geeks - Check out their book Damn Good: Top Designers Discuss Their All-Time Favorite Projects
